In brief, we are a multi-ethnic American family—all U.S. citizens—with a broad multi-cultural international upbringing. Our professional backgrounds range from computer engineering and e-commerce start-ups to retail fashion marketing, public relations and advertising.
Éternel Jewelry is our small family-run online jewelry company, born July 2014 and officially opened to the public in October 2014.
Because jewelry is poetry. Poetry for the body, to accentuate your curves and angles and most endearing features. Poetry for the spirit, to reify your essential traits.
This is the philosophy of Éternel Jewelry.
To apply our philosophy, we identified a niche market to which we were suited, drawing on our strengths and experience in the fashion retail industry and corporate world:
- elegant jewelry
- comfortably priced
- perfect for the office or conference room, aimed at the conscientiousness, always-looks-her-best businesswoman—the Éternel Woman.
And as it happened, we were in the perfect place to fill that niche—Thailand.
Where from and where to: from Thailand to Las Vegas and from Vegas to you.
Thailand is the melting pot of Southeast Asia. The majority of business and industry is owned and run by Thais of Chinese descent, whose families emigrated from mainland China three or four or five generations ago and whose current generation tends to be well educated—often Western educated and fluent in English. Although Thailand is a tolerant country with the nicest people you’ll ever meet, in terms of development it is a place of extremes. While the majority of the country subsists on farming, the modern capital city of 15 million people—nearly a quarter of the country’s population—features more than a dozen humongous shopping malls, particularly concentrated in the highly-commercialized downtown area, including the world-renowned Central Embassy and Siam Paragon, which carry every name brand under the sun and every luxury item you can imagine.
Within Thailand’s megalopolis you’ll find businesspeople of every nationality, many of whom come from countries rich in gemstones—India, Pakistan, Burma, the various countries of Africa. They trade precious gems mined in their home countries on the Thai market. There is a whole neighborhood devoted exclusively to this enterprise. Meanwhile, Thailand itself also has a large mining industry and is a bountiful source of gems.
What this means for you: Éternel Jewelry has access to some of the best gem prices and selections in the world, and we pass that high quality and moderate price on to the customer.
Éternel Jewelry’s goal—to help the Éternel Woman look her best every day—is self-fulfilling. By wearing our jewelry—the most graceful and stylish jewelry at a reasonable price—she reaffirms her own professionalism and smartness.
That is the essence of Éternel.