Naming our company “Eternal” with an “a” or “永恒” or “Eeuwige” or “вечная” surely would not produce the same effect. French words convey charisma …
They have that ineffable je ne sais quoi.
In fact, though, none of us here are French. We are a small family-run company—only five of us at the time of this post.
We have a dual cultural background, hailing from both USA and Thailand, and we like to think that we have distilled the best of both cultures: the open-mindedness of Americans plus the polite manners and business acumen of Chinese-Thais.
Like the enduring giants—Tiffany’s, DeBeers, Cartier, among others—we know that we are offering up more than jewelry. We sell romance. We sell dreams.
If we succeed, it is because we have seduced you. To allure, after all, is the point of jewelry. And the desire to be alluring is immutable nature. That is Éternel.