The Éternel Woman
A strong sense of individual style lasts forever. Our passion and specialty is designing and producing chic jewelry for the stylish businesswoman, to help her look her stunning best.
Already we have made a wide range of designs to complement the Éternel Woman.
Meanwhile, if you see a design you like but would prefer it with different gemstones, we will be happy to accommodate you. Read more about our custom orders.
She is you. But you sense that already, don’t you?
Because you are sharp.
You turn heads every time you enter an office building, not only for your natural beauty but because—especially because—you have taken measures to look your best. You have spent countless hours in front of the mirror refining your look, and now you make it seem effortless. You have prepared.
It’s not narcissism; it’s conscientiousness. As a businesswoman, you know that you are and always will be judged by the image you present. By your subordinates. By your superiors. By those sideways glances sizing you up when you walk out of the elevator. Even when no one is looking, you act as if all eyes are on you. You seek to strike the ideal balance between professionalism and beauty—to look like a leader while retaining your femininity.
And even though sometimes you’d rather be home in pajamas, when it’s time to show your public face, you wear the blouse and hook earrings and matinée necklace and stiletto heels and you kick ass and you look glamorous doing it.
You know that the secret to looking your best every day is variation. Every day. You have your style, distinct as it is, but if Wednesday is more vibrant, Thursday may be more understated. Red blouse with Citrine pendant & earrings when you host your company’s luncheon. Black dress with pearl necklace when you lead the monthly staff meeting.
Thus admonish the fashion doctors: You are what you wear. Although you are no slave to name brands and labels, you do heed good advice….
You don’t wear McJewels.
“Why waste money on chintzy costume jewelry?” you think. “I can have the real thing right here for the same price.”
And while you know that buying more expensive gold and diamonds wouldn’t break you and may be suitable for a black-tie dinner, for your daily attire you appreciate a reasonable cost. You learned early on that financial success is as much about keeping money as it is about making it. About getting a great deal for the best price. By wearing Éternel’s everyday elegance, you affirm your own business acumen.
You are the Éternel Woman, and we have created all of this for you.